When Cooper was out of the company, he had been an outspoken critic of the late 2015 plan to banish nude photos from the magazine. Hefner’s son, Cooper Hefner, is now chief creative officer of the company. Despite trimming the magazine’s frequency to four times a year in 2019, Kohn has no plans to eliminate the print edition. Kohn was never a fan of the magazine that was once the cornerstone of the empire and cut its frequency in 2018 from 10 times a year to six. “We are just returning to our roots of what Hef stood for and just contemporizing it for today,” Kohn told the WSJ of the rebranding efforts. Rizvi Traverse had bought about two-thirds of the company in 2011, when it helped Hefner take the company private. In July, following the death of Hefner, Kohn’s Rizvi Traverse firm bought out the remaining one-third of the company that he did not already own from the Hefner family.
The Wall Street Journal pegs the company’s annual revenues at $90 million, with media still generating about half that amount. Playboy Enterprises receives only a sliver of those sales as a licensing fee. Playboy’s distinctive bunny ears are now licensed on a wide array of consumer products from coffee mugs to wallets and apparel, generating roughly $1.5 billion in retail sales in 180 countries. Kohn has been pushing the company more aggressively into licensing in recent years - with some success. The club is located on the same block as a building housing an NYPD emergency response group.
12, although it already hosted a Fashion Week party pre-opening last week. The new 14,000-square foot Playboy Club officially opens on 512 W. “Julie brings with her a wealth of experience in media and digital focused business that will be integral to our efforts to meet the demands of our current subscriber base and expand the brand’s presence on new platforms,” Kohn said in a statement. Uhrman joins Playboy from Lions Gate Entertainment, where she was executive vice president and general manager of over-the-top ventures. Toward that end, Kohn has hired Julie Uhrman as Playboy’s president of media, a newly created position.
The re-entry into the brick-and-mortar club business is the brainchild of chief executive Ben Kohn, who is trying to rebrand the empire founded by Hugh Hefner for the 21st century. The adult entertainment company has also unwrapped plans to open a new Playboy Club in New York. Playboy will become a quarterly magazine in 2019 - cutting back from its current six-issues-a-year format, the company announced. Playboy model charges women $2,000 to 'honeytrap' their boyfriends on Instagram Playboy had dark 'shadow mansions,' daughter of Hugh Hefner's BFF claims Playboy model says creepy delivery guy groped her
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